Entrepreneurial reading - Must Read Non-Business Books

Entrepreneurial reading is a way to expand your personal and business world. Do you read outside your specific area of pursuit? Danny Welsh shares books that have made a difference for him, including some personal development genre.

booksEvery couple of months I like to take some time to share with others any books I've read that are particularly great, or helped change me for the better... Entrepreneurial reading helps expand my personal and business world, and often is focused on personal development.

It might surprise you, but I don't only read just books on real estate and investing, marketing and internet marketing, but a lot of what I DO read gets filtered through those glasses- searching for ways to incorporate what I've learned into my life and business. These are some recent books I think you, too, should check out if you’ve got a business of your own or plan to have one some day.

Recently I read Mitch Albom's “Tuesdays with Morrie”, AGAIN. This slight little book is one that could fit in your hip pocket, but packs an emotional punch that'll hit you right in the gut. We truly do not have forever to live, and that can be a humbling thought. More humbling still, is how little what most people do will last beyond their own passing. This book shows how much influence just ONE person you touch can have on the world, taking what you yourself hoped to accomplish in life and rocketing it off into the stratosphere. It really makes you keep yourself aware of opportunities to help OTHER people grow, in addition to looking out for yourself.

Tony Robbins' “Awaken the Giant Within” is also a great journey between pages with a personal development focus. Tony Robbins didn't invent the self-help genre; he just branded it his own. While I don't know him personally or particularly agree with all the values he seems to espouse, he definitely knows what he's talking about when it comes to developing your own personal power. Each of us has within ourselves a tremendous capacity to achieve the results we dream about- are you ready to unleash it? This book can help you change yourself, and change is what it’s all about for those seeking to increase or improve.

I’d consider Robert Cialdini's “Influence: The Science and Practice of Persuasion” book entrepreneurial reading, a must have for anyone who wants to learn how we as human beings respond to the influence of others around us. If you can’t figure out a business application, or fifty for that kind of knowledge, then I just can’t help you! Cialdini talks about how and why we make decisions, what automatic mechanisms control us in the increasingly fast-paced world where decisions are made on the fly and most (to a VERY high degree) are made beneath a conscious level by our subconscious because there simply isn't enough time in the day to consciously stop and make all the little decisions we need to make to move through our day. Of course, he shares a number of strategies on how we can develop our own selves through channeling the power of communication to influence and persuade others. The more I get out there into the business world, the more I see how tantamount this skill is-- of enlisting the aid, cooperation, or blessing of others is to our pursuit of success.

Conrad Hilton's “Be My Guest” is another excellent book. That is a man with a dream that wouldn't quit. I may write an entire article on this one alone. If you have real estate interests, just go read it and thank me later!

If there is a book that has touched your life in some way, visit one of my websites and contact our offices to tell me about it. I'll check it out and share the results with all our friends and the tens of thousands of members of Real Deal Community, our free social network for Real Estate Investors. For now, be blessed and remember: when you read something that means something, do something about it and it'll mean even more. Be committed to entrepreneurial reading, and share the wealth of knowledge!

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